Opening: Mon-Sat 8.00 am - 18.00 pm
enquire@mastermindsafrica.com (+233) 50 140 0129
Our consulting team has a wide variety of experience
Because stories are fundamental to how we communicate as human beings. Tell the right story and you can capture attention, entertain, enlighten, and persuade … all in the course of just a few minutes.
Your headline draws them in, while your opening copy maintains the magnetic hold.
The express benefits give them hope that they may have found the solution they desire.
You had trouble sleeping again last night.
Up until the time you got into bed, you were looking at their Twitter feed, their YouTube channel, and their website.
It’s your competitor.
Ever see a numbered headline like the one above and try to guess what the three things are?
Sometimes it’s easy; sometimes it’s not. In this case, you could be thinking I’m going to talk about content, copy, and email.
Emotional benefits of your offer trigger the “me-want” response. They create desire — but creating desire isn’t usually enough.
Unless you’re selling a purely emotional product like fashion or music, you also have to give your reader enough logical ammunition to justify the purchase to himself.
